CHANGING THE WAY YOU SEE LAWYERS

A BRTV, press and digital campaign positioning QS as the ‘trusted’ high street brand in the legal market place. Research showed that ‘average income’ earners in the UK were very mistrusting of the independent ‘gold plaque on the door’ lawyer firms. Incomprehensible lawyer jargon, expensive costing structures and ‘highbrow’ attitudes compounded the problem. 

‘Changing the way you see lawyers’ as a campaign tackled the issue head on, and a ‘challenger brand’ heart badge was created to feature across all media, and offered as a customer hand-out at all high street office locations.

SIMPLE, NOT SCARY

A new insurance service allowing parents to insure their lives online for up to £250,000 in just minutes. No medical, no fuss, just four simple questions and a postcode. Press advertising in parenting titles with digital display support on parenting websites. Illustrations my own.

LITERATURE SPONSORSHIP

Baillie Gifford, one of the UK’s leading investment trust managers sponsor a number of book festivals throughout the year including Bath, Henley and Edinburgh. This brief was created to raise awareness of Baillie Gifford as being a proud sponsorship partner. Offline advertising campaign with digital support. 

CASHBACK TRADE-IN OFFER

Compaq, the high profile computing brand required a no-nonsense, hard-hitting comms campaign to deliver their cash-back offer of over £300 to customers as a trade-in deal on their old computer. They certainly got it - outdoor, press, direct marketing and inserts. New York Festivals award.

YOU CAN COUNT ON US

A rebrand of the joining together of Scottish Life and Scottish Provident International as Royal London 360’s investment, protection, and tax-planning offering for high net worth individuals. Positioning Royal London as the people who are dependable and good with numbers, all creative work focused on the visual manipulation of ‘number characters’ to create an impactful and striking new identity to both customer and internal audiences.

RECYCLE YOUR PLASTIC BOTTLES

A press, insert and doordrop campaign highlighting the need to recycle your plastic bottles, using an engaging and aspirational ‘give the bottles a personality’ campaign. Art direction, all label designs and an animation TV campaign developed, though never ran due to budgetary constraints (Aardman, Bristol).

CONSIDER SCOTTISH LIFE'S AWARD-WINNING PENSIONS

A long-term advertising campaign highlighting the benefits to advisers of suggesting Scottish Life’s pension offering to their clients. As full pages in all ‘advisor’ titles, where the quality of ad executions
is dull and uninteresting, the campaign set out to create humourous and involving communications based on ‘A day in the life of...’ a financial adviser.

LAUNCH. GARDENERS BY NATURE

Crocus.co.uk, a new online gardening organisation that delivers to your home. Launch phase during Chelsea Flower Show included localised door drops, outdoor, press advertising, local bus route advertising and TV idents - side and rear bus panels. Mission statement ’To make the world a more colourful place’.

RENAULT BUSINESSLINK

Over the years I have worked on a number of car accounts, including BMW, Audi and Renault, all media channels. Renault BusinessLink for fleet featured, 5-star NCAP Euro rating campaign. 

DIRECT MAIL, INSTITUTIONAL INVESTORS

High quality, low volume direct marketing targeted at institutional investors looking to invest in the riskier but potentially more lucrative ‘BRIC’ economies such as India and China (two markets in which HSBC GAM have earned a successful reputation for over 15 years).

AUDI BTCC BRAND AWARENESS

Over the years I have worked on a number of car accounts, including Audi, BMW and Renault. British Touring Car Championship national ad featured, Daily Telegraph.

DON'T JUST WALK INTO RETIREMENT...SKIPTON

A pitch brief focusing on Skipton’s retirement planning offering, as the Building Society who are the ‘go to’ trusted Mutual, for a better quality of retirement when the time comes. Press advertising campaign brief.

An internal campaign idea featuring two red squirrels Roy and Al, highlighting proposed positive changes to Royal Mail's parcels delivery offering. Target audience; senior management and operational staff within the division. Pitch win.